www.felixcohen.co.uk

I just came across this, which arguably, I should totally have known about before, but have just discovered the whole back-story, and it really is incredibly cool. I mean, obviously I love the image, and I've seen it all over the place, especially in London.
Discussing The Princess Bride with Martyn (my housemate) last night, which disturbingly, he hadn't seen, I had the realisation that André the Giant has managed to enter into my memeplex without my ever even really realising. And now I discover that the is an incredibly well orchestrated, McLuhan-esque (links to large, but incredibly worthwhile MP3), campaign that has been running for almost my entire life without my ever making the connections. Wow.